I want to talk to you about something I call the “Sneaky Pete Business Model.” There are many variations of this model, some worse than others. I’ll use an example from an email I recently received to make my point, but first some background . . .
Who Is Sneaky Pete
Sneaky Pete is the title of a new TV show available through Amazon Prime. I’ve never actually watched it, but I assume the main character is Pete, who is not a completely honest and forthright person.
OK, so what does that have to do with online business?
Well, one business model I see too many people attempting to use, typically by spamming me, is what I would call the “Sneaky Pete” business model.
As an example, here’s the text of an email I received recently:
Please confirm your receipt of this order Order No: 791667-CC
Amount charged: $750.00 Access charge: $250.00
>> Access Your Order Here!
Your subscription is also enabled.
>> Go Here To Activate!
Your access lasts for tonight only.
To Your Online Success,
To give you a complete picture of this stupid marketing trick, the email was addressed to Geoffrey (my name is Bob), and contained the subject line “Thank you for your payment #8935011.” [the CAN-SPAM Act prohibits deceptive subject lines in emails, but that’s a topic for another day.]
I have no existing relationship with these scammers. I haven’t made any payments to them, nor have I placed any orders with them.
So, what’s going on here?
I didn’t click any of the links in the email to investigate further, but here’s my guess.
This person thinks the tricky subject line indicating I have made a payment to someone is going to arouse my curiosity to the point where I’ll click the link in the email to investigate. I’m not sure what happens after that, but I can assure you it won’t be for my benefit.
There are only two reasons that I can think of for someone to believe this strategy will work:
- They believe I am stupid, or
- They are stupid.
I prefer to believe the latter.
So, what do you think? Is “Sneaky Pete” marketing a viable approach to running an online business? Lots of people seem to be trying it to varying degrees.
Can a business model based entirely or even partially on tricking or deceiving your potential customers succeed? And even if it could succeed in the short term, do we really want to be Sneaky Pete?
Fortunately, what actually works in successful businesses, online or off, is providing real value to your customers, being honest with them, and making your number one priority helping your customers solve the problems they are facing in their lives.
So, watch out for the Sneaky Petes online as you work to build your business, and be careful that you don’t allow the lure of the fast buck to turn you into a Sneaky Pete yourself. You can’t build a successful, long-term business that way.
If you need help figuring out how to succeed in your online business, steer clear of Sneaky Pete strategies and get help from people like Ryan Lee at Freedym.
Ryan knows how it’s done, and he is sincere about helping you succeed when you join Freedym. I am a paying member of Freedym myself as well as an affiliate. I think you’ll be impressed with Ryan and Freedym if you give them a try.