Category: Stupid Business Plans

Another Stupid Business Plan

Foolish Marketing

Today I have another installment of “stupid business plans” for you. I like to highlight these “stupid business plans” not because I think any of my readers are stupid enough to use these tactics, but because, as stupid as they are, there are things to be learned from the foolish and futile attempts of others…

Jerk Marketing – How to Get Sued by the FTC

Lying

Today I have an amusing story to tell you about a website (now defunct) called Jerk.Com. The Jerk Business Model Jerk had an “interesting” business model. Jerk set up a website with profiles of about 80 million people, supposedly created by users, then allowed to comments to be made directed at a person’s qualifications as…

Sneaky Pete Marketing

Sneaky Pete

I want to talk to you about something I call the “Sneaky Pete Business Model.” There are many variations of this model, some worse than others. I’ll use an example from an email I recently received to make my point, but first some background . . . Who Is Sneaky Pete Sneaky Pete is the…

Sheila Wins Stupid Marketer Award

Stupid Marketer Award

OK, I got this spam email today and it has earned Sheila (if that’s her real name) the eBiz411 Stupid Marketer Award. Here’s what the email said: Ok let’s stop fooling our selves your 9-5 job will not give you a 5 digit income even if you work your body dead. Have you heard of…