Category: Everything Else

Are You Biased?

Completion

For entrepreneurs there is a strange paradox related to To-Do lists.  Most of us use them, yet many of us use them in a way that hinders our productivity rather than improving it. The Completion Bias There is something that psychologists call the “Completion Bias.” Basically, this bias from which we all suffer to some…

Your Long Lost Best Friend

Like you, I’m sure, I’m on the email lists of a bunch of online marketers. I got on some of the lists because I purchased their products, and others I signed up for to either learn from or use as research for what not to do. I have observed two types of email marketers, and…

Lose Weight While You Sleep & Other Lies Marketers Tell

Nose2

Humans seem to be hopelessly attracted to offers for “magic bullets” that will help them achieve their goals without effort.  Would that there were such a thing, but alas, magic bullets are as hard to find as unicorns and bigfoot. The search for the “magic bullet” is never more obvious than in the area of weight…

Live From the Florida Keys

7 Milw Bridge Run

I’m taking a break (sort of) from the business side of things this weekend. I’m in Marathon, Florida and completed the 7 Mile Bridge Run this morning. Once a year they close U. S. Highway 1 (which is the only highway traversing the Florida Keys) for 2 hours and allow 1,500 runners to attempt to…

Is Your Smartphone Your Employee – or Your Boss?

How many hours a day (or should I say, minutes a day) are you actually productive? For even very successful executives, the number is surprisingly low. One study of Fortune 500 CEOs found that they averaged 28 minutes per day of productive work. These are top performers! The rest of their time was consumed by…

Start Every Day With “Thank You”

Thank You

Today I’m going to tell you something you already know. Just put this in the “helpful reminder” category. It’s a strange characteristic of the human mind, but our default setting is to focus on what’s wrong in our lives, rather than what’s right. Bad Is Good I guess that’s not really strange, because it’s the…

Not Ready for Prime Time Warrior Forum Questions

Forum Advice

As an online business owner, it’s sometimes enlightening to visit forums frequented by people who would benefit from your products or services to see what kinds of questions they have and how you might help them. Since eBiz411 serves digital entrepreneurs, I occasionally take a virtual walk around the Warrior Forum. It is probably the…

The FTC Takes the Bull by the Horns

Bull Beverage

Today I’d like to show you an example of why it’s important (legally) to be truthful in your marketing and having substantiation to back up any claims you make in your promotional materials. The FTC Takes On Red Bull It’s not just us “little guys/gals” who get in trouble with the FTC. The company that…

Are You an Endorser? The FTC May Think So!

FTC Seal

As digital entrepreneurs we are in the business of promoting and selling products and services online. Are You an Endorser? Whether you realize it or not, in many circumstances your online activities make you an “endorser” under the FTC’s rules. Often, we are promoting other people’s products or services and being paid in some way…

Everybody’s an Expert Online

Have you noticed that? People with absolutely no experience or training suddenly decide they are going to be a life coach, a physical trainer, a nutrition blogger, or an expert in some aspect of online business – even when they haven’t made a dime online. What’s more surprising to me is that other people actually…