Start Every Day With “Thank You”

Thank You

Today I’m going to tell you something you already know. Just put this in the “helpful reminder” category. It’s a strange characteristic of the human mind, but our default setting is to focus on what’s wrong in our lives, rather than what’s right. Bad Is Good I guess that’s not really strange, because it’s the…

Another Stupid Business Plan

Foolish Marketing

Today I have another installment of “stupid business plans” for you. I like to highlight these “stupid business plans” not because I think any of my readers are stupid enough to use these tactics, but because, as stupid as they are, there are things to be learned from the foolish and futile attempts of others…

Not Ready for Prime Time Warrior Forum Questions

Forum Advice

As an online business owner, it’s sometimes enlightening to visit forums frequented by people who would benefit from your products or services to see what kinds of questions they have and how you might help them. Since eBiz411 serves digital entrepreneurs, I occasionally take a virtual walk around the Warrior Forum. It is probably the…

Jerk Marketing – How to Get Sued by the FTC

Lying

Today I have an amusing story to tell you about a website (now defunct) called Jerk.Com. The Jerk Business Model Jerk had an “interesting” business model. Jerk set up a website with profiles of about 80 million people, supposedly created by users, then allowed to comments to be made directed at a person’s qualifications as…

The FTC Takes the Bull by the Horns

Bull Beverage

Today I’d like to show you an example of why it’s important (legally) to be truthful in your marketing and having substantiation to back up any claims you make in your promotional materials. The FTC Takes On Red Bull It’s not just us “little guys/gals” who get in trouble with the FTC. The company that…

Are You an Endorser? The FTC May Think So!

FTC Seal

As digital entrepreneurs we are in the business of promoting and selling products and services online. Are You an Endorser? Whether you realize it or not, in many circumstances your online activities make you an “endorser” under the FTC’s rules. Often, we are promoting other people’s products or services and being paid in some way…