Stupid Is As Stupid Does

Foolish Marketing

I am constantly amazed by the stupid tactics some fairly large companies use to promote their products. The latest “Stupid Marketer” award goes to NutriMost LLC for its tactics in marketing its product, NutriMost Ultimate Fat Loss System. It was charged with wrongdoing by the FTC and entered a settlement with the FTC requiring the…

Are You Biased?

Completion

For entrepreneurs there is a strange paradox related to To-Do lists.  Most of us use them, yet many of us use them in a way that hinders our productivity rather than improving it. The Completion Bias There is something that psychologists call the “Completion Bias.” Basically, this bias from which we all suffer to some…

Your Long Lost Best Friend

Like you, I’m sure, I’m on the email lists of a bunch of online marketers. I got on some of the lists because I purchased their products, and others I signed up for to either learn from or use as research for what not to do. I have observed two types of email marketers, and…

Lose Weight While You Sleep & Other Lies Marketers Tell

Nose2

Humans seem to be hopelessly attracted to offers for “magic bullets” that will help them achieve their goals without effort.  Would that there were such a thing, but alas, magic bullets are as hard to find as unicorns and bigfoot. The search for the “magic bullet” is never more obvious than in the area of weight…

Live From the Florida Keys

7 Milw Bridge Run

I’m taking a break (sort of) from the business side of things this weekend. I’m in Marathon, Florida and completed the 7 Mile Bridge Run this morning. Once a year they close U. S. Highway 1 (which is the only highway traversing the Florida Keys) for 2 hours and allow 1,500 runners to attempt to…

Is Your Smartphone Your Employee – or Your Boss?

How many hours a day (or should I say, minutes a day) are you actually productive? For even very successful executives, the number is surprisingly low. One study of Fortune 500 CEOs found that they averaged 28 minutes per day of productive work. These are top performers! The rest of their time was consumed by…